MillerCoors reinforces its commitment to protect and preserve local water resources, a key sustainable development priority for the company, with its second annual Water Stewardship Volunteer Month this September. MillerCoors breweries across the country will partner with local non-profit organizations to host employee volunteer activities focused on protecting local watersheds.  

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(Logo:  http://www.newscom.com/cgi-bin/prnh/20090615/CG32452LOGO)

"Clean, high-quality water is not only a key ingredient in our great beers, it's also an essential ingredient for healthy and vibrant communities across the country," said MillerCoors Chief Executive Officer Leo Kiely.

MillerCoors will build upon the success of its first Water Stewardship Volunteer Month, during which more than 500 employees volunteered 1,650 hours. Through activities with non-profits in 11 MillerCoors communities, employees will help clean up rivers and beaches, test water quality, remove invasive species and plant native trees and shrubs along river banks.

MillerCoors is constantly working to be a good steward of water and reduce water usage. In 2009, the company recorded a water usage ratio of 4.11 barrels of water per barrel of beer produced and continues to work towards its 2015 goal of reducing water usage by 15 percent to achieve a water-to-beer ratio of 3.50 to 1.00. The company is also conducting water foot-printing research to identify and address future risks.

Several MillerCoors breweries across the country have implemented innovative ways to conserve water. At the Ft. Worth brewery, dry lubricant is used on some of its production lines instead of water and the brewery will switch to the dry lubricant on all lines by the end of 2010. The Ft. Worth brewery currently uses 3.5 barrels of water per barrel of beer produced. Several other breweries are also researching the use of dry lubricant in their production lines.  

"Water stewardship is a priority for the business and our employees are passionate about making a difference. We build awareness around preserving this precious resource in September to give employees the opportunity to volunteer in the communities where we live and work," Kiely added.  For every employee volunteer hour, MillerCoors will donate $2 to the United Way.

Listed below are the Water Stewardship Volunteer Month events taking place throughout September.

Golden, CO, Saturday, September 11, 9am-3pm

The brewery will host its fourth annual Friends of the Forest day in partnership with the U.S. Forest Service and the National Forest Foundation to repair the streambed along Clear Creek.

Elkton, VA, Friday, September 17, 9am-1pm

Employees will volunteer with Shenandoah Valley Pure Water Forum to help clean up the Island Ford Boat Launch on Shenandoah River while canoeing.

Albany, GA, Friday, September 17, 2pm-4pm

The brewery will team with Keep Albany/Dougherty Beautiful to pick up litter near Lake Chehaw and help place storm drain markers on city streets.

Chicago, IL, Saturday, September 18, 9am-12pm

Volunteers will restore the Chicago River waterway by planting a garden, testing water quality and removing invasive plants with Friends of the Chicago River.

Fort Worth, TX, Saturday, September 18, 8:30am-11:30am

Employees will join with the Tarrant Regional Water District for the 19th annual Trinity River Trash Bash.

Chippewa Falls, WI, Saturday, September 25, 8am-11:30am

Leinenkugel employees will team with Chippewa Falls Department of Parks and Recreation to clean up the banks of Duncan Creek and build a rain garden.

Eden, NC, Saturday, September 25, 8am-12pm

Employees will help restore the Leaksville Landing boat access and historic Bateau Port in partnership with the Dan River Basin Association.

Trenton, OH, Saturday, September 25, 9am-12pm

The brewery will work with Miami Conservancy District to secure the banks of a new boat ramp and landscape the area overlooking the river.  

Irwindale, CA, Saturday, September 25, 9am-12pm

The brewery will join the Ocean Conservancy to help clean up the coast as part of the International Coastal Clean-up.

Milwaukee, WI, Saturday, September 25, 9am-12pm

Employees will clean up the Milwaukee River and remove trash at Lincoln Park with partner Milwaukee Riverkeeper.

Puerto Rico, Saturday, September 25, 9am-1pm

Employees will work with Coalicion Playa Para Todos in Mar Chiquita in Manati to help clean up the beach for International Clean-Up day.

For more information on these activities and other sustainability initiatives, visit www.GreatBeerGreatResponsibility.com or Great Beer, Great Responsibility on Facebook.  

About MillerCoors

Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers.  MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales.  Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment.  Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies.  MGD 64 completes the company's premium light beer portfolio, offering consumers fresh, crisp taste at just 64 calories.  MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light.  The company also imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and offers innovative products such as Miller Chill and Sparks.  MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company.  MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, WI and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver.  MillerCoors vision is to create America's best beer company by driving profitable industry growth.  MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact.  MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

SOURCE MillerCoors

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For the crowds at Mercedes-Benz Fashion Week, cocktails serve as the perfect accessory to this year's impressive lineup of designers. In fact, two signature cocktails created by EFFEN® Vodka - the Official Vodka Sponsor - will be served Sept. 9 - 16 during the Lincoln Center festivities.

EFFEN, which means "smooth" in Dutch, designed the "EFFEN Hautini" and "EFFEN Picture Perfect" for legal-purchase-age guests who gather to see more than 90 of the world's most established and up-and-coming designers. However, it's easy to recreate the runway excitement of Mercedes-Benz Fashion Week at home with a well-designed cocktail using EFFEN Vodka, which is also perfect on the rocks, neat, or in a mixed drink:

As the Official Vodka Sponsor at Mercedes-Benz Fashion Week, EFFEN designed these signature creations to be served in VIP lounges, during exclusive cocktail events and passed in between top designer shows in the main lobby. Known for its meaningful design, EFFEN brings smooth taste and a fashion-forward look that are right at home with the talented designers at the event.

Acquired by Beam Global in June 2009 from the Sazerac Company, the super-premium EFFEN Vodka rounded out the company's vodka portfolio.  As the only vodka created by the industry, for the industry, EFFEN offers not only a world-class liquid but a sleek, form-meets-function design. Produced in Holland from Dutch wheat, the EFFEN line includes EFFEN® Vodka, EFFEN® Black Cherry Vodka and EFFEN® Raspberry Vodka. EFFEN is sold nationwide and is available in 50ml, 375ml, 750ml and 1.75L bottles.

About Beam Global Spirits & Wine

Inspiring conversations around the world, Beam Global Spirits & Wine, Inc. is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker's Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, EFFEN® Vodka, Larios® Gin, Whisky DYC®, Teacher's® Scotch Whisky, DeKuyper® Cordials and Liqueurs and Knob Creek® Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE: FO), a leading consumer brands company. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com.

EFFEN Vodka, 100% neutral spirits distilled from wheat grain, 40% alc./vol. (80 proof) and Black Cherry and Raspberry Flavored Vodkas, 37.5% alc./vol. (75 proof) © 2010 EFFEN Import Company, Deerfield, IL

SOURCE Beam Global Spirits & Wine, Inc.

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Dallas, Texas, Anchorage, Alaska, and Montpellier, Vermont, have been nominated in Schmitt Sohne Wines' September "little German American Tour" contest.

The competition, in which visitors to the Schmitt Sohne "little German" website (www.littlegerman.com) vote for their favorite of the three cities, will spotlight the lesser-known features of America's great urban centers – those cities' little treasures – from off-the-beaten path tourist attractions to unusual eateries, events, even people.

The contest is held monthly, and the winning city becomes a featured "tour destination" as part of The little German's 2009-10 American Tour. The winning city is determined by the total number of votes cast, so fans of each city are encouraged to go to the Website and vote for their city, as well as contribute their own ideas for that city's "little Treasures."

Voting starts Wednesday September 1, and ends at noon (EDT) on September 30.

SOURCE Schmitt Sohne Wines

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Moet & Chandon, the world's premier champagne since 1743, and Def Jam Grammy-award winning singer, songwriter, composer, producer and actor NE-YO announce their collaboration on a seven-city fall event series, The Moet Rose Lounge presents NE-YO's Champagne Life. An extension of the popular Moet Rose Lounge summer series that featured The Dream, these fall events will be private, invitation-only evening affairs hosted in New York City, Atlanta, Chicago, Washington, D.C., Baltimore, Cleveland and Detroit to celebrate the launch of Libra Scale available on Tuesday, October 19th, 2010.

(Photo: http://photos.prnewswire.com/prnh/20100831/LA57148)

(Photo: http://www.newscom.com/cgi-bin/prnh/20100831/LA57148)

Inspired by the first single from Libra Scale – "Champagne Life" – Moet & Chandon's Nectar Imperial Rose, the #1 Rose Champagne in the United States and the preferred champagne choice of the Libra Scale album release tour, will be featured. NE-YO will host the events and will give guests a musical sampling preview of Libra Scale, a monumental concept album that tells the story of the rise of R&B's first superhero squad, The Gentleman, a trio of garbage men who are granted special powers, money, fame and women sans love.

The Moet Rose Lounge presents Ne-Yo's Champagne Life will take place in September and October 2010 at locations to be disclosed.

About NE-YO

Over the span of five years, his record sales have surpassed 10 million copies worldwide including collaborations with artists ranging from Michael Jackson to Tim McGraw. He has produced three number one albums, penned noteworthy songs for Rihanna, Beyonce, Leona Lewis, Usher, Kanye West, Whitney Houston and the Oscar-nominated movie Precious: Based on the novel Push by Sapphire. Acting credits include the MTV hit feature, Stomp the Yard. NE-YO is also the founder of the Compound Foundation, a three-year old non-profit organization dedicated to public awareness and advocacy for children and teens within the child welfare system in the U.S.

About Moet & Chandon and The Rose Lounge

For over 260 years, Moet & Chandon has been the symbol of glamorous celebrations, turning the ordinary into the extraordinary with the pop of a cork. Moet & Chandon first introduced The Rose Lounge in June at Amnesia at MotorCity Hotel in Detroit. The Dream, a multi-award winning artist also on the Def Jam label, acted as the official host and provided attendees a private listening for this third album, Love King, which released on June 29th. Successive events were held in New York City at the coveted Press Lounge at Ink 48 hotel, AltoRex Rooftop in Atlanta, Liason Capitol Hill in Washington, D.C., BWX Lounge in Baltimore and Lumen in Chicago.

SOURCE Moet & Chandon

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Old Forester has released the 2010 expression of its vintage-dated Birthday Bourbon in honor of George Garvin Brown, the founder of Louisville-based Brown-Forman and Old Forester, America's First Bottled Bourbon™. Launched eight years ago to commemorate Brown's Birthday on September 2, Old Forester Birthday Bourbon is a limited-edition, historically award-winning bourbon which is released annually.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100831/CL57405 )

(Photo:  http://photos.prnewswire.com/prnh/20100831/CL57405 )

"This year's vintage release of Old Forester is crafted from a 72 barrel batch that was put into barrels on October 24, 1997," said Chris Morris, Brown-Forman Master Distiller. "These barrels were evenly matured together in the very middle of Warehouse K, on the 5th floor in ricks 42, 43 and 45, surrounded by open space. This environment allowed the barrels to easily breathe during maturation and develop a rich fruit and spice character."

Unlike the standard Old Forester, which is a batch of whisky from several different years, Birthday Bourbon is a vintage-dated bourbon, hand-selected by Morris from one specific day of production. The result is a one-of-a-kind character and flavor that will never be replicated again. Its unique decanter style glass bottle is a throwback to the late 1800's when Old Forester was first produced. Old Forester is the only bourbon still in existence today that was produced before, during and after Prohibition by its original distiller.  No other bourbon brand sold in the U.S. today can make that claim.  

Since its introduction in 2002, Old Forester Birthday Bourbon has received unprecedented acclaim and has collected honors from USA Today, Malt Advocate, Whisky Magazine, Spirit Journal, and Sante.  A favorite among critics, Old Forester Birthday Bourbon has taken home gold from numerous tasting competitions including a gold medal in the 2005, 2006 & 2007 San Francisco World Spirits Competition. The 2007 expression was also named American Whiskey of the Year at Malt Advocate WhiskyFest New York.

Old Forester Birthday Bourbon, a Brown-Forman product, has a suggested retail price of $49.99 and is sold at most liquor stores with a wide and varied range of bourbons. The 2010 edition of Birthday Bourbon is bottled at 95 proof.  

For more information on Old Forester and Old Forester Birthday Bourbon, visit the Old Forester website at www.oldforester.com or visit us on Facebook at www.facebook.com/oldforester.

About Old Forester Bourbon

George Garvin Brown was the founder of Old Forester Bourbon Whisky and Brown-Forman Corporation (NYSE: BF-B). Brown-Forman Corporation, Louisville, Kentucky, is a diversified producer and marketer of fine quality alcohol brands, including Jack Daniel's, Southern Comfort, Finlandia Vodka, Tequila Herradura, el Jimador Tequila, Canadian Mist, Woodford Reserve, Fetzer wines, and Korbel California Champagnes.

Love life. Sip responsibly.

Old Forester Straight Bourbon Whisky, 43-50% Alc. by Volume, Brown-Forman Distillers Company, Louisville, KY ©2010

SOURCE Brown-Forman Corporation

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