Despite a difficult economy and an overall volume decline of 2.5% for the California beer market, brewpubs, microbreweries, and craft brewers increased sales 7.7% by volume in 2009. Driven by both out of state shipments and local consumption, the segment will see continued growth in 2010 of 5.8%.

With national, California, and regions within California, the report offers brewers, businessmen, and investors the ability to compare breweries at a state and local level. The 2009 Beer Report and Forecast uses federal and state data, while most other sources of market information use supermarket scanner data. The result is a complete view of the beer market, including beer sold on site at microbreweries and brewpubs.

For many small businessmen, brewers included, communicating with investors, bankers, and other businessmen is a particular challenge. Because this report offers both statewide and regional data like median microbrewery size, brewers can use the information to put their business in context for investors.

For more details visit: http://www.agorasys.com/reports.html.

About Agorasys LLC

Located in Sacramento, Agorasys (http://www.agorasys.com) is a firm which produces useful information from government data.

About PlumbBob Market Research

Located in Sacramento, PlumbBob Research consults with small business to help drive big decisions.

SOURCE Agorasys LLC

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Pasternak Wine Imports, (PWI) a leading national importer of fine wines from around the world and Chateau La Nerthe, from Chateauneuf-du-Pape, announced today, the appointment of PWI as their sole U.S. Agent and Importer. Pasternak will also be importing Prieure de Montezargues from Tavel and Domaine de La Renjarde from Cotes du Rhone Villages as part of the agreement.

Chateau La Nerthe has a rich heritage dating back to 1560 and is recognized as a benchmark producer from the Chateauneuf-du-Pape region. 225 acres of organically certified old vine vineyards ring the graceful grand Chateau which creates wines that express the unique terroir and delivers unparalleled elegance. Chateau La Nerthe is owned and managed by the renowned Richard family, involved in wine making and wine distribution since 1892.

In making the announcement, Corinne Richard- Saier, Managing Director, commented, "We are confident Chateau La Nerthe's wines will create an unparalleled synergy within Pasternak's in-depth portfolio of premium wines from around the world. Pasternak's ability to strategically target channels and markets with our range of iconic wines provides Chateau La Nerthe the opportunity to build and grow our wines in this most important market. We look forward to a successful and long term relationship with Pasternak."

PWI's President and CEO James Galtieri noted, "Pasternak welcomes Chateau La Nerthe and is pleased to be associated with the dynamic, renowned Maison Richard. Chateau La Nerthe is recognized as one of the most prestigious, leading producers of the famed Chateauneuf-du-Pape and will add depth and dimension to our existing portfolio of fine French estates. Chateauneuf-du-Pape has achieved notoriety with American consumers and Chateau La Nerthe is the iconic expression of this region. We are proud to represent them in the United States. "

The appointment was effective July 1, 2010.

About Pasternak

Founded in 1988, Pasternak Wine Imports is a national importer of fine wines from France, Spain, Italy, Australia, New Zealand, Argentina, Chile, and California. Headquartered in Harrison, NY, the company distributes its products in all fifty states through wholesalers and state boards. Their producers are leaders in their regions and their portfolios are all exceptional in quality and value. For further information, please visit www.pasternakwine.com.

SOURCE Pasternak Wine Imports

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Prior to competing in one of the most anticipated races of the season, NASCAR driver Matt Kenseth will focus his energy on a very important cause – ensuring adult race fans in Indianapolis remember to drink responsibly and always assign a designated driver.

As part of the signature Crown Royal Safe Rides Home designated-driver program, Kenseth will get behind the wheel of a replica No. 17 Ford Fusion to provide fans with rides home on Friday, July 23rd.  To kick-off the event, Crown Royal will host its first-ever Tweet Up at 6 p.m., where the first 17 adult consumers to arrive at the sign-up location (on the corners of Broad Ripple and Guilford Avenues) will receive a special meet and greet with the NASCAR star.  In addition, Crown Royal will donate $1 (up to $5,000) to Midwest Food Bank for every – #Crown Royal Safe Rides Home – tweet sent throughout the race weekend.

"This weekend, we are competing at one of the most historic venues in racing, and want to ensure that along with the celebration, race fans remember to stay in control, drink responsibly and always designate a driver," Kenseth said.  "I am extremely honored to work alongside Crown Royal in sending this important message.  I encourage race fans to get on Twitter this weekend to help me spread the message while also helping donate funds to a great organization."

This marks the sixth year the Safe Rides fleet will take to the streets of Indianapolis during the NASCAR Sprint Cup Series race weekend.  During that span, the Safe Rides Home program has provided more than 1,000 residents and race fans free rides home. To honor this designated driver initiative, Indianapolis Mayor Gregory A. Ballard will also make an appearance at Friday's event, where he will receive a special "Safe Ride Home" from Kenseth.

"Crown Royal looks forward to hosting its first-ever Tweet Up in Indianapolis, a place where the Crown Royal Safe Rides Home program has become such an influential component of the race weekend festivities for adult fans and the local community," said Rob Mason, senior brand manager, Crown Royal.  "This year, we wanted new ways to communicate our drink responsibly messages to adults.  The activities on Twitter along with having Mayor Ballard stop by to receive an honorary Safe Ride Home provide a great opportunity to reinforce the importance of getting home safely and assigning a designated driver."

The makers of Crown Royal Canadian whisky, a subsidiary of Diageo plc (NYSE: DEO) continue to use this initiative to reinforce the importance of responsible drinking and assigning a designated driver.

Consumers can sign up to receive a free safe ride home at special Crown Royal taxi stands located Friday from 6 p.m. to midnight at the corner of Broad Ripple and Guilford Avenues and Saturday from 8 p.m. to midnight on the corner of West Jackson Place and South Meridian Street.  Eligible residents must be 21 or older and live within a 20-mile radius of the signup location.  Kenseth will only appear on Friday from 6 to 8 p.m. and there is a four-passenger limit per car.

About Crown Royal

Crown Royal Canadian whisky is the number one selling Canadian whisky brand in the US by value and has a tradition as long and distinctive as its taste.  Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal Canadian whisky's smooth, elegant style reflects its aristocratic origins and is considered the epitome of Canadian whisky.  The Crown Royal Company is a primary sponsor of the No. 17 Roush Fenway Ford Fusion driven by Matt Kenseth.  For more information visit www.crownroyal.com.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories.  These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world.  The company is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (DGE).

For more information about Diageo, its people, brands, and performance, visit us at Diageo.com.  For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

About Roush Fenway Racing

Roush Fenway Racing is NASCAR's largest team operating eight motorsports teams.  Four in the NASCAR Sprint Cup Series with drivers Matt Kenseth, Greg Biffle, Carl Edwards and David Ragan; and four in the Nationwide Series with Edwards, Ricky Stenhouse, Jr., Colin Braun, Brian Ickler, and Paul Menard.  For more information on any of the Roush Fenway Racing teams, log onto www.RoushFenway.com.  Become a fan of Roush Fenway Racing on Facebook by going to http://www.facebook.com/roushfenway and follow us on Twitter @roushfenway.  For sponsorship inquiries please contact Robin Johnson at 704.720.4645.

SOURCE Diageo

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http://www.crownroyal.com
http://www.RoushFenway.com

Despite a difficult economy and an overall volume decline of 2.5% for the California beer market, brewpubs, microbreweries, and craft brewers increased sales 7.7% by volume in 2009. Driven by both out of state shipments and local consumption, the segment will see continued growth in 2010 of 5.8%.

With national, California, and regions within California, the report offers brewers, businessmen, and investors the ability to compare breweries at a state and local level. The 2009 Beer Report and Forecast uses federal and state data, while most other sources of market information use supermarket scanner data. The result is a complete view of the beer market, including beer sold on site at microbreweries and brewpubs.

For many small businessmen, brewers included, communicating with investors, bankers, and other businessmen is a particular challenge. Because this report offers both statewide and regional data like median microbrewery size, brewers can use the information to put their business in context for investors.

For more details visit: http://www.agorasys.com/reports.html.

About Agorasys LLC

Located in Sacramento, Agorasys (http://www.agorasys.com) is a firm which produces useful information from government data.

About PlumbBob Market Research

Located in Sacramento, PlumbBob Research consults with small business to help drive big decisions.

SOURCE Agorasys LLC

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http://www.agorasys.com

901 Silver, the rapidly growing ultra premium tequila, announced its first national multi-media advertising campaign today entitled "Tequila Is Liberty," with the first execution called "Improved by Use," followed by "Let Them Eat Cake," and "Risk and Peril." The campaign is driven by the desire for the uncommon user experience, the urge to be exceptional, and the attitude of feeling Tequila Is in fact Liberty. The campaign features a TV platform, digital, print, viral and strong promotional support.

"Improved By Use"

The 901 Silver Tequila "Improved by Use" commercial singles out one man among a crowd of followers. Surrounded by the ordinary, his presence symbolizes superior quality and the desire to strive higher, in essence creating a moment to arrive at extraordinary with 901 Silver Tequila. For this exclusive group of friends, 901 Silver Tequila is liberty fueled by aspiration to be in the game and satisfies their appetite to get the most out of life.

"Let Them Eat Cake"

"Let Them Eat Cake" features a self-assured, beautiful, poised woman who commands viewers' attention. She is powerful, controlled and a spoken visionary who knows how to get what she wants. For her, 901 Silver Tequila liberates her inner desire with a coolness that dominates but is not domineering.

"Risk and Peril"

"Risk and Peril" dares its viewers to act upon ambition. 901 Silver Tequila unshackles a striking and intense woman from the confines of typical gender roles. She takes destiny and control into her own hands feeling at liberty to make others writhe in submission to achieve her dreams.  

In this campaign, 901 Silver Tequila is the drink of choice. Ever the revolutionary spirit, 901 Silver Tequila inspires and compels its users to elevate themselves from their everyday norm. It is deliberately mysterious and sensational to heighten audience intrigue, utilizing excerpts from the pages of history's greatest stories. Each ad is an epic monologue creating experiential filmic dispatches that immediately pique interest, heighten the senses and arouse any manner of passions, both intellectual and emotional.  The 901 Silver Tequila print ads will seamlessly thread the campaign's themes blending current fashion imagery with cultural and style references, helping to portray these metaphors.

"The 901 Silver Tequila 'Tequila Is Liberty' campaign is centered on our target consumers' desire to experience more and create rewarding and memorable moments," said Kevin Ruder, President, 901 Silver Tequila.

"Tequila Is Liberty" was created by The Martin Agency and directed by 901 Silver Tequila CEO and founder, Justin Timberlake, who is making his directorial debut. The campaign was shot at the Standard Hotel in Los Angeles in addition to other miscellaneous Los Angeles locations.

The spots will run online and on video networks, first breaking in late-July in the U.S., followed by print ads in September and then television in spring of 2011. "Tequila Is Liberty" will be supported at launch with a heavy public relations and digital campaign to drive trade and consumer awareness. Digital elements include Facebook and Twitter campaigns as well as YouTube.

To view 901 Silver Tequila's new multi-media advertising campaign, please visit www.901.com.

Credits:

Agency: Martin Agency

Client: Kevin Ruder, President, 901 Silver Tequila

Creative Director: Mike Hughes and John Norman

Creative Team: Keith Tilford and Eric Tilford

Account Supervisor: Marc Kempter

Production Company: Super Studio, Santa Monica, CA

Director:  Justin Timberlake

Director of Photography: Jeff Cronenweth

Executive Producer: Dana Garman

Location: Standard Hotel, misc. Los Angeles locations

Editorial Company: Rock Paper Scissors, Santa Monica, CA

Editor: Kirk Baxter

ABOUT 901 SILVER TEQUILA:

It's Always…..made from 100% Blue Weber Agave

It's Always…..triple distilled

It's Always…..hand crafted

It's Always…..ultra smooth

It's Always Being Responsible

901 IS A TRADEMARK OF DIAB Importers LLC.

DIAB Importers LLC. St Louis MO – 40% ALC. BY VOL. (80 proof)

www.901.com

SOURCE 901 Silver Tequila

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